Style720

Overview

Style720 is a circular fashion marketplace built around a community of curators — sellers who handpick and assemble complete second-hand outfits sourced from op shops and second-hand stores. Buyers can browse and purchase curated looks, follow their favourite curators, and participate in live auctions, creating a sustainable and engaging fashion experience.

We designed and built the full platform from the ground up, supporting two distinct user types and the unique business rules of a circular fashion economy.

Key Features

• Curator profiles and outfit listings with full inventory management
• Traditional buy-now shopping experience alongside a live auction engine
• In-platform buyer/seller messaging
• Buyer ability to follow favourite curators and subscribe to their product feeds
• Integrated payment processing for seamless transactions
• Sophisticated commission engine managing platform fees across all sale types
• Custom-built lifetime royalty program — a first for the fashion industry
• Referral mechanism to reward and grow the curator community
• Full administration platform for platform management, dispute resolution, and reporting

Client Testimonial

"Launching an ambitious tech platform in the fast-moving circular fashion space is an immense challenge. It has been a pleasure working alongside the Xelleron team to make the impossible a reality, including developing a custom-built lifetime royalty program that is a genuine first for the fashion industry." — Luke Fisher, Founder, Style720