Style720

Circular Fashion Marketplace Platform
Style720 set out to establish a new circular-fashion marketplace where curators could assemble and sell complete second-hand outfits while buyers discovered sustainable fashion in a more engaging way.
CLIENT OUTCOMES
Turned an ambitious business concept into a working marketplace for buyers and curators.
Created new ways for curators to sell through both direct purchases and live auctions.
Gave buyers a way to follow favourite curators and discover newly listed outfits.
Supported marketplace growth through referrals and a scalable curator community.
Enabled reliable payments, commissions and day-to-day marketplace administration.
Introduced a lifetime royalty program described by the client as a first for the fashion industry.
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Client stories
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Style720
CLIENT
Style720
INDUSTRY
Fashion & Retail
SOLUTION TYPE
Marketplace Platform
TECHNOLOGIES
Custom Web Application, Stripe Payments, Firebase Authentication, Real-time Messaging
xelleron
Construction
Finance
Custom Solutions
Contact
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Overview

Style720 is a circular fashion marketplace built around a community of curators: sellers who handpick and assemble complete second-hand outfits sourced from op shops and second-hand stores. Buyers can browse and purchase curated looks, follow their favourite curators, and participate in live auctions, creating a sustainable and engaging fashion experience.
We designed and built the full platform from the ground up, supporting two distinct user types and the unique business rules of a circular fashion economy.

Key Features

Curator profiles and outfit listings with full inventory management

Traditional buy-now shopping experience alongside a live auction engine

In-platform buyer/seller messaging

Buyer ability to follow favourite curators and subscribe to their product feeds

Integrated payment processing for seamless transactions

Sophisticated commission engine managing platform fees across all sale types

Custom-built lifetime royalty program, a first for the fashion industry

Referral mechanism to reward and grow the curator community

Full administration platform for platform management, dispute resolution, and reporting

“Launching an ambitious tech platform in the fast-moving circular fashion space is an immense challenge. It has been a pleasure working alongside the Xelleron team to make the impossible a reality, including developing a custom-built lifetime royalty program that is a genuine first for the fashion industry.”
Luke Fisher
Founder, Style720

Project Details

Client
Style720
Industry
Fashion & Retail
Solution type
Marketplace Platform
Technologies
Custom Web Application, Stripe Payments, Firebase Authentication, Real-time Messaging
Key benefits
End-to-end marketplace, auction capability, industry-first royalty program, scalable curator community
CLIENT STORIES

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07 3999 7404
Brisbane based, serving all of Australia
INDUSTRIES
Construction
Finance
Custom Solutions
CONTACT
Talk to Us
Call 07 3999 7404
QLD Government ICT Panel · ICTSS.2403
Local Buy pre-qualified · LB308
Class Integration Partner
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